11- Designing with Authenticity, with Apple Creative Director Françoise Cournoyer

In this episode of FEEL SEEN Space, we sit down with Françoise Cournoyer—Apple Creative Director and visionary designer—who shares her journey of leading with curiosity while staying true to her creative voice.

Françoise reflects on the power of authenticity in fueling both confidence and creativity, the importance of mentorship and community in shaping a creative career, and the responsibility of women to claim their space while fostering inclusive, forward-thinking creative cultures. She also explores how constraints can spark innovation, even within corporate environments, and how art, music, and life experiences—from motherhood to travel and everyday observations—intertwine to inspire her design work.

Hosted by Roxanne Doucet and Sara Van Pée, we explore:

• Françoise’s creative path from fashion design to Apple
• The mentors and values that shaped her leadership style
• How authenticity fuels confidence and creativity
• Creative community as a vital source of inspiration and support
• How constraints can spark innovation in both corporate and personal projects
• The evolving creative landscape and technology’s impact on design
• Balancing ambition and motherhood

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This episode is a thoughtful conversation about confidence, leadership, and embracing your authentic creative voice—perfect for emerging artists, designers, and anyone seeking inspiration for their own journey.