In this episode of 10x Franchise, I interviewed Dave Pazgan, the founder of Liftology, a company dedicated to providing mobility solutions for individuals facing challenges in navigating their homes and communities. Dave shares his journey in the mobility industry, emphasizing the importance of customer experience and the unique challenges faced by new franchisors. He discusses the AAA Proven Process that Liftology employs to ensure excellent customer service and offers valuable insights for prospective franchisees looking to enter the mobility market.

Takeaways

• Liftology focuses on helping people navigate their homes as they age.
• The aging population presents a significant market opportunity.
• Customer experience is central to Liftology's business model.
• The AAA Proven Process includes answering the phone, assessing needs, and active ownership.
• Franchisors must carefully select franchise owners to ensure success.
• Support infrastructure is crucial for franchisee success.
• Understanding the industry is key for prospective franchisees.
• Franchise relationships require trust and good communication.
• Franchisors should avoid the temptation of quick financial gains.
• Long-term commitment is essential in franchising.

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ims.net

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franchisemarketing.io

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In this episode of 10X Franchise, Lisa Loser shares her journey from the corporate world to becoming the COO of Iron Valley Real Estate. She discusses the challenges and successes of scaling a real estate franchise, the importance of company culture, and the role of technology in enhancing operations. Lisa emphasizes the significance of recruiting talent and maintaining a diverse and authentic work environment. The conversation also touches on the evaluation of franchise opportunities and the historical significance behind the name 'Iron Valley.'

Takeaways

• Lisa transitioned from a corporate career to real estate in 2019.
• Iron Valley Real Estate started franchising shortly after Lisa joined.
• The company focuses on agent-friendly commission structures.
• Scalability requires proactive planning and compliance management.
• Recruiting talent is crucial for franchise owners' success.
• Iron Valley promotes a culture of authenticity and diversity.
• Franchise evaluation should include conversations with current owners.
• Technology integration has been key to Iron Valley's growth.
• AI tools are being utilized to enhance operations and support agents.
• The name 'Iron Valley' reflects the region's historical significance.

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ims.net

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franchisemarketing.io

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In this episode of 10X Franchise, Chris Raimo emphasizes the critical role of passion in business. He discusses how merely pursuing profitability without love for the work can lead to challenges, especially during tough times. Raimo highlights that overcoming these challenges is essential for achieving long-term success and that passion is a key driver in pushing through adversity.

Takeaways

• If you're just doing something that's profitable on paper, but you're not in love with it, it's going to be real hard to push through the tough times.
• The tough times are the gateway to the good times.
• If you're not willing to push through those tough times, you're not going to see all of the gains that come after that.
• You've got to be passionate about it.
• Passion fuels perseverance in the face of challenges.
• Long-term success requires navigating through difficult periods.
• Profitability alone isn't enough for sustained success.
• Emotional investment in your work leads to greater resilience.
• Understanding the value of tough times can reshape your approach to business.
• Success is often on the other side of adversity.

Learn more at https://happycatfranchising.com/

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ims.net

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In this episode, I sit down with Shaina Denny, founder of Dog Drop, to talk about how she turned her own experience as a pet owner into a modern, flexible dog daycare concept built for today’s busy lifestyle. She shares what it was like launching during the pandemic, why she decided to franchise, and how market insight shaped the brand’s unique positioning. Shaina also offers powerful advice for aspiring franchise owners from understanding demand to building a model that truly stands out.

Takeaways

• The pet care industry often has a personal story behind it.
• Managing a dog daycare is different from just loving dogs.
• Convenience and flexibility are key in pet services.
• Launching during the pandemic posed unique challenges.
• Franchising was a strategic decision based on internal strengths.
• Understanding market dynamics is crucial for growth.
• High retention rates are vital for business success.
• The business model focuses on pay-for-what-you-use.
• Building a support system is essential for franchise growth.
• Running a franchise means managing two businesses simultaneously.

Learn more at https://www.dogdrop.co/

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ims.net

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franchisemarketing.io

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In this episode, I sit down with Loni Le Van-Etter, founder of Glosshouz, to talk about her inspiring journey in building a wellness and beauty franchise that blends spa services with medical aesthetics. Loni opens up about the challenges she faced along the way, what makes Glosshouz different, and why franchising has been such a powerful growth strategy. She also shares valuable advice for aspiring entrepreneurs, touching on the importance of passion, company culture, and building a brand rooted in support and impact. We wrap up with a look at the future of the wellness industry and Loni’s big vision for where Glosshouz is headed next.

Takeaways

• Glosshouz aims to inspire entrepreneurs through its unique business model.
• Loni's journey began with a desire to make a difference in her career.
• The concept of Glosshouz is to provide a one-stop shop for wellness and beauty services.
• Franchising was a natural progression for Glosshouz as it grew.
• Building a strong company culture is essential for business success.
• Entrepreneurs should seek mentorship and guidance from experienced individuals.
• Business success requires time, effort, and continuous learning.
• The BFF savings program has significantly boosted customer retention.
• The wellness industry is evolving towards more comprehensive health solutions.
• Loni's passion for aesthetics and wellness drives her business vision.

Learn more:

https://www.glosshouz.com/home

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ims.net

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In this episode, I sit down with Jeremy, the founder of Evolve—a wellness facility on a mission to make wellness more accessible and affordable for everyone. We talk about his unique membership model, the real challenges behind staffing and operations, and why community is such a driving force in the wellness space. Jeremy also shares powerful insights on franchising, customer experience, and the future of wellness innovation—reminding us how important it is to stay adaptable and focused on delivering real value.

Takeaways

• Evolve aims to make wellness services accessible to everyone.
• The membership model allows for flexible pricing based on usage.
• Staffing challenges post-COVID have influenced operational strategies.
• Franchising is approached with a focus on community and support.
• The ideal customer is anyone looking to improve their wellness.
• Creating a social wellness space enhances the customer experience.
• Efficiency in operations is key to maintaining affordability.
• Customer service is prioritized to ensure a welcoming environment.
• Future innovations will be based on customer needs and trends.
• Lessons learned include the importance of pacing growth in franchising.

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ims.net

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franchisemarketing.io

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In this engaging conversation, Laura Wayland shares her entrepreneurial journey, detailing the inception and growth of Friend Porch Cafe, her experiences overcoming challenges, and her insights on franchising. She emphasizes the importance of resilience, fearlessness, and the willingness to learn from mistakes. Laura also offers valuable advice for aspiring entrepreneurs, highlighting the significance of understanding the business landscape and the need for scrappy resourcefulness. The discussion concludes with reflections on her journey and an invitation for others to connect and learn from her experiences.

Takeaways

• Laura started as a stay-at-home mom and transitioned into entrepreneurship.
• She bought a wine and beer store during the recession, showcasing her risk-taking ability.
• Laura emphasizes the importance of not making decisions based on fear.
• She believes in being scrappy and resourceful in business.
• The journey of entrepreneurship is filled with challenges and learning opportunities.
• Franchising requires a different approach than running retail stores.
• Laura's focus is on building relationships and helping others succeed.
• She encourages aspiring entrepreneurs to take the leap and not wait for the perfect moment.
• Understanding your margins is crucial for business success.
• Laura values her amazing staff and the importance of leadership in business.

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ims.net

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franchisemarketing.io

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In this episode, I sit down with Jerod Evanich, co-founder of A Place at Home, to talk about his journey building a senior care franchise from the ground up. We dive into the challenges and wins of franchising, why caregiver satisfaction is at the heart of great service, and what the future holds for senior-focused care.

Takeaways

• A Place at Home was founded to address personal family care needs.
• Franchising began in 2017, expanding to over 60 territories.
• Caregiver satisfaction is crucial for business success.
• The company offers unique services like care coordination and senior living alternatives.
• Franchisees are supported with a strong community and resources.
• The importance of having a personal 'why' in business.
• Investing in SEO and online presence is vital for growth.
• The culture at A Place at Home is described as a family.
• Future plans include acquisitions and expanding strategic partnerships.
• Advice for potential franchisees: find a business that aligns with personal interests.

Learn more: https://aplaceathome.com/

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ims.net

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franchisemarketing.io

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