#109 Vertical Dramas, Values, & Hard Times (Ft. Corbin Visual)

In this episode of Creatives Grab Coffee, Jon Corbin — Founder of Corbin Visual — returns for his third appearance on the show, making him the official CGC Champ.  Jon dives into the new era of creative entrepreneurship: How vertical dramas are transforming storytelling online, why client value beats trend-chasing, and what it takes to stay profitable during hard economic times in the video industry.

Timestamps

00:00 — Intro

02:18 — Jon returns: The Hat-Trick Episode 

07:25 — From trend-chasing to client-value

11:33 — Understanding real business challenges

18:32 — Outbound vs. inbound sales realities

27:47 — The new bar for “good enough” in marketing

33:59 — Adapting in tough economic times

41:07 — The isolation of being a creative business owner

52:16 — Enter: Vertical dramas

55:10 — Hiring the right team + not doing it all yourself

1:04:27 — Staying ahead of industry shifts

1:25:17 — What’s next for Jon & the future of CV 

1:26:40 — Sign-off

🎙️ About Our Guest

Jon Corbin

Founder & Creative Director — Corbin Visual

Toronto-based creative agency specializing in video strategy, branded content & next-gen storytelling formats.

🎧 Hosts:

Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto

https://www.lapseproductions.com

🎙️ About Creatives Grab Coffee:

Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.

👇 Follow & Subscribe:

Website – https://creativesgrabcoffee.com

Instagram – https://instagram.com/creativesgrabcoffee

LinkedIn – https://linkedin.com/company/lapseproductions

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

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