108: Office Hours | Call Tracking for SEO: Why Phone Calls Are the Missing Half of Your Conversion Data with Dorit Sasson

Phone calls can potentially represent more than 50% of a local business's total conversions, yet most SEO reporting completely misses them.

In this Office Hours episode, Danny sits down with Optidge SEO Manager, Dorit Sasson, to break down call tracking for SEO and how most companies have a major attribution blind spot from one of the oldest lead sources: the phone call!

They walk through how Dynamic Number Insertion works, explain the three main call scenarios that matter for organic search, and share real advice on optimizing your website and Google Business Profile to drive real outcomes.

An Optidge Office Hours Episode:

Our Office Hours episodes are your go-to for details, case studies, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Dorit shares why phone calls represent 10-80% of total conversions for most local businesses, yet get completely ignored in traditional SEO reporting
• The discussion details how Dynamic Number Insertion works technically and why you need one tracking number for every 20 visits to maintain attribution accuracy
• Dorit explains the three distinct call scenarios from Google search and why separating Google Business Profile calls from pure organic website calls changes optimization strategy
• Using a real-world example from Heartlinks ABA, Dorit shares the story of how a parent researching autism symptoms landed on an article, called for services, and revealed content gaps through the conversation
• One key strategy Dorit and her team have been using lately is listening to call recordings as a way to transform isolated SEO work into human-centered strategy by letting you walk through actual user journeys

Episode Links:

• Learn more about Optidge SEO services

• Listen to Dorit's previous episode (Episode 102)

• Connect with Optidge on LinkedIn

• Connect with Dorit on LinkedIn

• Check out Optidge’s Practical Guide to Call Tracking for SEO

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