106 - Hilary DeCesare on Filling Events with Purpose, Energy, and Profit

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Hilary DeCesare, award-winning peak performance coach, three-time bestselling author, and founder of The Relaunch Co. With over 30 years of experience producing events and coaching top-tier professionals, Hilary brings a deeply personal and professional lens to event design, audience curation, and the power of transformation.

Hilary dives into the importance of Intentional Event Design—prioritizing what she calls “souls in seats” over “butts in seats.” She explains how curating the right energy in the room is not just about headcount but about attracting and matching the right attendees with each other. Drawing from her experience as a certified international matchmaker (yes, really!), Hilary reveals how she brings intentionality to every detail of her events—down to who sits next to whom.

The conversation also addresses the ever-changing climate of event marketing and attendance. Hilary shares timely Tactical Strategies to Fill Events, such as offering real value before the event, leveraging speaker visibility, and using creative promotional tactics like bundling and scarcity-based offers. She openly discusses how she has adapted pricing structures to meet economic realities while maintaining the premium experience her brand is known for.

But perhaps most powerfully, Hilary opens up about the 3HQ Framework—a method built around aligning the head, heart, and highest self. She illustrates how this approach has supported her through personal relaunches, including major health and family challenges, and how it empowers her clients and event attendees to do the same. She emphasizes that relaunching isn’t about starting over—it’s about upgrading to your next level.

Whether you’re leading your own high-ticket event or simply looking for inspiration to elevate your next launch, this episode is a must-listen. Don’t miss Hilary’s powerful insights, personal resilience, and the practical tools she’s developed to turn challenges into transformations.

Want to connect with Hilary?

Register for the September Event: https://therelaunch.com/live-event/ 50% Code: RUDY50

Free Tool: http://tuneinpowertool.com/

Website: https://therelaunch.com/

LinkedIn: https://www.linkedin.com/in/hilarydecesare/

Facebook: https://www.facebook.com/TheReLaunchCo

Instagram: https://www.instagram.com/hilarydecesare/

YouTube: https://www.youtube.com/@hilarydecesare

Relaunch to Rich Life Podcast: https://podcasts.apple.com/us/podcast/relaunch-to-a-rich-life/id1510506747