105: 2025 Black Friday Playbook: Proven Strategies from My Peer Mastermind

Black Friday doesn’t have to be a race to the bottom.

In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.

We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away.

In Today’s Episode We Discuss:

• Planning Black Friday promotions strategically
• Using Black Friday to prime for bigger launches
• Creating urgency that feels good
• Selling without discounts
• Tripwires, bumps, and upsells that convert
• What to do if you don’t have a ready-to-sell offer
• Using AI for idea generation and automation
• Email strategies that stand out
• Mindset and experimentation
• Collaborating and supporting each other.

Resources Mentioned:

Learn more about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).

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✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

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