104. Love Marketing and Identity Shifts for Light, Lasting Growth

In this episode of Booked Out with Bre, I’m celebrating with our community and sharing the identity shifts, love marketing, and ecosystem thinking that created a light, spacious milestone month. You’ll hear how letting go of monthly money targets for a bigger mission changed everything, why team structure matters, and how a series of grounded moves can compound into real momentum.

Here’s what I cover in this episode:

• What “love marketing” means and how to fall in love with the process and the impact you are building

• Identity work that shifts you from chasing monthly numbers to raising the baseline and building an ecosystem

• Backstory highlights from Dec 2022 to a 5K first month, a 100K cash month at 13 months, and consistent 50 to 60K months

• The team restructure that removed bottlenecks by adding a Chief Growth Officer and a near full time marketing driver

• Investing in brand, certification, and front end assets that compound without a hype launch

• The bigger vision for the number one freedom ecosystem and how it serves both virtual assistants and founders

Episode Outline:

• Introduction and “love marketing” vision (00:00)

• Show intro and host welcome in Bre’s voice (00:33)

• Community celebration and student wins inside the VA Leadership Academy (01:33)

• Claiming the bigger mission and the Today Show panel vision (04:03)

• Freedom for founders through trained teams and why quality VAs matter (05:49)

• October momentum and compounding moves, including VAS Live and certification (07:27)

• Backstory from discovery to early wins and coaching moms into VA success (10:17)

• The 100K cash month and settling into steady 50 to 60K months (12:13)

• Summer identity shift and releasing monthly revenue attachment (13:29)

• Calm, spacious leadership and ecosystem thinking over short term spikes (15:51)

• Ten times thinking and “category of one” creativity (18:33)

• Team restructure with a Chief Growth Officer and marketing driver (21:25)

• Brand upgrades, certification, and making eight figure lens decisions (24:46)

• Compounding grounded moves vs hype launches and future self choices (26:49)

• Community handoff to the workshop and invitation to connect (27:56)

• Closing and review request (28:34)

Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/

Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva

Access My "You're Hired!" VA Portfolio Kit: https://thecaincollective.thrivecart.com/vaportfoliokit/

Apply for the VA Leadership Academy: https://www.breannacain.com/applyvaleadershipacademy/

If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.