#104 - Is Social Media Good for your Business?

In this episode, the guys dive into the value and challenges of using social media as a tool for real estate developers and business owners. They explore platforms like LinkedIn and Instagram for networking, marketing, and building trust with clients, subcontractors, and investors. While acknowledging the time commitment, creative fatigue, and risks—such as public scrutiny or attracting critics—they highlight the strong return on investment, especially in terms of visibility and credibility. The episode underscores that thoughtful, authentic content can elevate your reputation, grow your network, and ultimately help your business succeed.