#104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and Tequila

Energy gets attention. Trust builds loyalty.

In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.

With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.

In this episode, Sara joins Jason to talk about balancing creative energy with operational discipline, rebuilding a brand after rapid growth, and how structure can actually unlock innovation. She shares lessons from Condado’s rebrand, the role of “flavor rebellion” in defining identity, and how listening—to both teams and guests—became the company’s most powerful growth strategy.

Key Takeaways:
✅ Consistency is the foundation of brand trust
✅ Creative limits can expand, not restrict, innovation
✅ Listening to your audience reveals what data can’t
✅ Growth without structure risks brand identity

Memorable Moments:
💡 “A million small moments make up the feeling of belonging.”
💡 “We outgrew our brand before we realized it—so we paused to rebuild.”
💡 “Confines create creativity. When you define the sandbox, you can scale.”
💡 “Fun brings people in. Trust makes them family.”

Brought to you by Mekanism.