#104 Breaking Barriers in Video Production (ft. AVR Media Group)
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#104 Breaking Barriers in Video Production (ft. AVR Media Group)
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In this episode of Creatives Grab Coffee, hosts Dario Nouri and Kyrill Lazarov talk with Ana Rosales, founder of AVR Media Group, about her journey building a thriving video production company in Florida. We unpack the realities of scaling a production business — managing clients, leading a team, maintaining creative quality, and overcoming industry biases — all while staying grounded in your creative vision.
Topics Covered:
00:00 – Introduction & origin story of AVR Media Group
07:40 – Scaling challenges and leadership growth
15:00 – Client communication & expectation management
27:30 – Balancing creativity and profitability
39:20 – Building trust and long-term partnerships
48:00 – Shaping the future of women-led production
Key Takeaways:
• Why clear client education prevents 90% of project friction
• How to build a sustainable production pipeline that supports creative integrity
• The role of leadership in developing culture and accountability
• Why representation and inclusivity matter in production hiring
• How to future-proof your video business through relationship equity
🎥 Guest: Ana Rosales – Founder, AVR Media Group
🎧 Hosts: Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto https://www.lapseproductions.com
🎙️ About Creatives Grab Coffee: Creatives Grab Coffee explores the business of video production — featuring agency founders, filmmakers, and producers who share tactical insights on creativity, operations, and scaling production companies worldwide.
👇 Follow & Subscribe: Website – https://creativesgrabcoffee.com Instagram – https://instagram.com/creativesgrabcoffee LinkedIn – https://linkedin.com/company/lapseproductions
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9
🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140
🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com
To learn more about the show, visit: https://www.creativesgrabcoffee.com/
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