103. What's ACTUALLY Selling Right Now? Lessons from Black Friday

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Black Friday 2025 was... interesting. Some people crushed it. Others had their quietest year in ages. And if you're somewhere in between trying to figure out what just happened...this episode is for you.

I'm breaking down exactly what's selling right now, what people experienced from both sides of Black Friday this year, and why specificity and human connection are the only things cutting through the noise anymore. Because spoiler alert: more AI-generated content is NOT the answer.

If you're a mom entrepreneur building a business that doesn't require you 24/7, grab your coffee and let's dive into what actually matters heading into 2026.

What You'll Learn:

• Why Black Friday 2025 had such mixed results—and what that tells us about where the online business world is headed
• The specificity secret: How my client Katherine made $11K with less than 300 people on her list (and how you can do the same)
• The warm-up you can't skip: Why sales happen AFTER trust, and how to use Black Friday as a barometer (not a failure)
• Human touch is everything: Why people are craving real connection and how to bring more of yourself into your business without burning out
• What to focus on for the rest of December and 2026: The exact shifts you need to make to stand out in an increasingly automated world

Key Takeaways:

✅ Specificity wins every time. Your offer needs to be so clear that someone reads it and goes, "Oh my God, that's for me." Not "that sounds nice"--literally "I NEED this right now."

✅ You can't skip the relationship building. The people who did well on Black Friday had been nurturing their audiences for months. If you didn't pre-warm people, use this as data...not proof you're failing.

✅ People still want people. Don't automate yourself out of your business. AI can support you, but it can't replace your experience, your perspective, and your connection.

Resources Mentioned:

• Built to SCALE: CEO Mom Edition Workshop – Tuesday, December 9th at 1:30 PM EST | $47 (goes up to $97 after the workshop starts)
  Learn exactly how my client made $11K from two ultra-low-key launches and turned it into an evergreen funnel—working less than 4 hours a day with less than 300 people on her list.
  Grab your seat here - https://yaelbendahan.co/built-to-scale-workshop

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan