103. 10 Steps to Create Strategic Case Studies that Sell

Are your case studies costing you strategic credibility?

If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar.

In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist.

You'll learn how to:

• Lead with the business problem

• Show your thinking (not just the doing)

• Highlight transformation—emotional, strategic and visual

• Use quotes, stats, and niche-specific insight

• Repurpose for maximum leverage

When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.

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