In this episode, we sit down with Anita Spiller from True Earth, a Canadian B Corp on a mission to eliminate plastic waste and rethink everyday essentials.

• The Birth of True Earth – Anita shares the story behind True Earth’s eco-strip laundry detergent, designed to reduce plastic, water, and weight in household products. What started as a small launch quickly exploded, with the perfect timing of COVID driving demand for sustainable alternatives.

• Impact at Scale – True Earth set out to donate 1 million loads of laundry detergent to those in need. They’ve now donated over 50 million loads—a testament to their deeply embedded purpose.

• Progress vs. Perfection – We discuss the challenges of making the right (but harder) decisions as a business that wants to do good, and how True Earth has built impact into everything they do.

• Anita’s Unique Journey – From a background in social services and ministry to sales and PR, Anita opens up about her path from corporate life to purpose-driven work, and how her upbringing shaped her passion for social justice and sustainability.

• The Bigger Picture – We talk about values, spirituality, and community, and why a lack of connection to these things is holding people back from creating positive change.

• The B Corp Effect – True Earth has embraced the B Corp philosophy, not just in certification but in the way they operate. Anita also shares how the company has built strong connections with other B Corps across North America.

This episode is a must-listen for anyone passionate about sustainability, business for good, and rethinking the way we consume.