102. Run the Play: Win in Any Market With James Shaw

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast

We’re back with one of our favorites, James Shaw—our go-to authority for when markets get weird. James runs the Pivot: SHIFT Ahead community of 125,000 agents and has spent the last decade teaching the exact playbook to win when the market turns. Today, we unpack Gary Keller’s book, SHIFT: How Top Real Estate Agents Tackle Tough Times with simple steps you can run today to set goals, generate leads, convert appointments, and price to sell.

James reminds us that consistency without value is annoying, and value without consistency is anonymous. That truth runs through everything we cover in this episode: from calculating your LID number—lifestyle, investing, and debt—to doubling down on the lead generation strategies that already work, and cultivating your database so you’re top of mind when people move from “not ready” to “ready.” James also shares practical pricing conversations you can use today. At the core, James brings clarity when he says growth in any market comes from clear goals, real priorities, and focused action.

Resources:

• Read SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave Jenks
• James Shaw’s Pivot: SHIFT Ahead Facebook group and daily mastermind
• Listen: Pivot: SHIFT Ahead daily call podcast
• Listen: Episode 18. Shift and Succeed: Navigating Changes in Real Estate With James Shaw
• Order the Millionaire Real Estate Agent Playbook | Volume 3

Connect with Jason:

• Linkedin

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