10 motivators of irrational clothing spending: The Wardrobe Project Mini Series

In episode 2 of The Wardrobe Project Mini Series, I'm taking you through 10 things that drive irrational clothing purchases, and why we're so often left feeling like we have nothing to wear despite staring at a wardrobe full of clothes. From emotional soothing, to dopamine-seeking, to misattributing the feelings of shopping, there are so many nuggets to explore in this episode.

If you enjoy it, you'll love my new book, The Wardrobe Project, coming November 2025. Preorder your copy below or Google search "The Wardrobe Project Emma Edwards" for local results in your region.

• Preorder in Australia/NZ: https://amzn.to/3Jatx9x
• Non-Amazon AU/NZ Preorder options: Booktopia
• Preorder in the UK: https://shorturl.at/fKH5O
• Non-Amazon UK Preorder: Bookshop.org
• Preorder in the US: https://shorturl.at/9KNyb
• Preorder in Canada: https://shorturl.at/PgcJx

PLUS follow @thewardrobeprojectbook on Instagram for all preorder incentive updates, workshops and launch events plus exclusive clothing content.

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