10 Trade Show Mistakes That Are Costing You Sales (And What to Do Instead)

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If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬).

In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities.

I'll cover everything from:

• Why your trade show stand is not a market stall (yes, there’s a BIG difference)
• The one thing you must do before the show to drive foot traffic
• The silent killer of buyer relationships (and how to avoid it)
• The mindset shift you need to stop treating buyers like short-term transactions
• Why most of the gold is in the post-show follow-up

⚡ Plus, I share insider tips from my decades in retail, wholesale, and exhibiting at over 100 trade shows—so you don’t have to learn these lessons the hard way.

📣 Ready to make your next trade show your most profitable one yet? Join me inside my 3-day Trade Show Bootcamp and get the full strategy, templates, and support to prep like a pro and walk away with results. 🎯
👉 Join the Bootcamp here

Or want to Build a Wholesale Sales Machine? Join my free training here: https://www.thelotco.com/buildingawholesalemachine

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I'm Mel Robbins! from @thelotco

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Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.