#10: Starting Up a Digital Outdoor Ad Platform - Bo Sijuade, CEO of On Touch Go

Bo Sijuade is CEO and co-founder of On Touch Go, a mobile advertising platform based in the Dallas area. Bo grew up in North Dallas with parents who immigrated from Nigeria to lead major technology projects in large healthcare companies. Bo started On Touch Go in 2019 with two other co-founders who are also technical and entrepreneurial.  On Touch Go is a mobile outdoor advertising platform that reaches audiences on the go: in Uber and Lyft rideshare cars, in hotels, bars, and other venues. On Touch Go is an up-and-running startup with hundreds of advertisers and hundreds of mobile screens in the Dallas area. 

In the episode, Bo shares how they got their mobile advertising startup and running in the year of COVID, the challenges of raising investment capital as a new startup, how he is handling tough challenges as a first-time entrepreneur and an introvert, and where he sees the mobile advertising industry going in the next few years.