#10 - Pedro Adao | The Challenge Model That Changed Online Marketing Forever

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What if the fastest way to scale your business, build trust at scale, and dominate your niche isn’t funnels or webinars — but live challenges? In this episode of the Wealth Made Simple podcast, Karlton Dennis sits down with Pedro Adao, the creator of the modern challenge model to unpack how live challenges became one of the most powerful client-acquisition strategies in online business.

You’ll hear the behind-the-scenes story of how challenges evolved from simple masterclasses into high-energy, live experiences that generate massive engagement, conversions, and long-term customers. We break down why evergreen challenges fail, why live delivery matters more than ever, and how faith, integrity, and trust play a critical role in building sustainable online businesses. From seven figures to eight figures, this conversation reveals what actually works — and what most marketers get wrong.

If you’re an entrepreneur, coach, or content creator looking to scale without burning out or sacrificing credibility, this episode will challenge how you think about growth. Make sure to like, subscribe, and comment with your biggest takeaway, and check out the next episode to keep building wealth the smart way.