10. Almost Real Things | Zach and Natalie

In this episode of Creative Money ATX, I sit down with Natalie Earhart and Zach Zulch, the co-founders of Almost Real Things (ART) — a for-profit arts organization based in Austin that supports local creatives through a mix of events, exhibitions, and their signature magazine. Natalie also serves as Editor-in-Chief and a contributing writer, while Zach brings a complementary skill set that helps drive the organization’s vision.

We start with Natalie’s and Zach’s personal journeys — how their relationships with art began, how they describe what they do, and the story of how Almost Real Things was born. They share the early inspirations, the evolution of the magazine, and what it’s like running a creative business day-to-day.

We also get into the financial side of things: how ART functions as a for-profit, what revenue streams they’ve developed, and what experiments haven’t worked out. Natalie and Zach open up about the realities of sustaining an arts business in Austin — from barriers local artists face to their own strategic goals for 2025.

Studio 2324

Elevate Grant

Nexus Grant

Trail Conservancy

Touch The Art

Jason Webb watercolor artist

Ellen Nelson

Hanger Art Studio

Prospect New Orleans

Prospect 6

Joey Cruz

24 Diner

Magnolia Cafe

Saps

Texas Thrift

Armadillo Christmas

Where to find Almost Real Things

https://almostrealthings.com/

Instagram: https://www.instagram.com/almostrealthings/

Find me, Bri Landry

Instagram @creative_moneyatx

https://www.creativemoneyatx.com/

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