1: #1 - Matteo Deidda - Global Net Zero lead at Tide

Matteo Deidda takes a seat on Liv’s yellow bench.

What happens when your passion for innovation and technology collides with the urgent need to tackle climate change? In this episode of Rooted: the human side of sustainability leadership, Liv Cropper sits down with Matteo Deidda - now Global Net Zero Lead at Tide and a familiar face across the UK sustainability community.

From early days studying civil engineering and frustrated by “old” technology, Matteo shares how curiosity for innovation drew him into sustainability’s fast lane – and kept him there for over 15 years at some of the UK’s biggest companies like Sainsbury’s, Vodafone and Lloyds.

He reflects on the power of people engagement, why conversations create more impact than any single initiative, and why he considers his “climate shadow” to be his greatest legacy. Matteo also opens up about his ‘Swiss Army Knife’ of resilience, why he chooses optimism over doom, and how changing the narrative towards hope keeps him grounded.

Want to connect with Matteo? He can be found on LinkedIn.

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Thanks for listening!

From Liv 💛