096: Torching Ethics: A Glass Ceiling Triumph

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In this heartfelt episode, Sarah Beth Herman narrates the incredible journey of her company, Dentistry Support, becoming the 2025 winner of the Better Business Bureau Torch Award for Ethics in the Pacific Southwest. She details the rigorous nomination and evaluation process, the initial disappointments, and the eventual triumph. Sarah emphasizes the importance of ethical business practices, the significance of human-centric support in a tech-driven world, and the emotional milestones along the way. This episode serves as an inspiring story for small businesses, particularly women-owned ventures, highlighting perseverance, integrity, and the impact of doing business ethically.

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