09 - Why Smart Businesses Are Going Private With Audio

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In this first episode of 2026, I'm sharing why private podcasts have become one of the most effective tools for businesses that want to build trust, deepen relationships, and simplify their marketing without shouting louder on crowded platforms.

You’ll hear:

• What a private podcast actually is and how it’s different from a public one
• Why attention has become more selective and how private audio fits naturally into modern business
• How private podcasts can be used as paid offers, membership content, or powerful lead magnets
• Where business owners often go wrong with private audio and how to think about it more strategically

If you’ve been curious about private podcasts, or you’re feeling the pressure to do more on public platforms, this episode will help you think differently about how you show up.

Links mentioned in the episode, including ways to work with Mike, can be found in the show notes.

Thanks for listening to the Making Digital Real podcast.

If something in this episode sparked a question, an idea, or a lightbulb moment, I’d love to hear from you. You can send me a voice message directly and I may even feature it in a future episode.

☕ Support the podcast
If this show has helped you in your business, you can support it with a coffee. It genuinely means a lot and helps keep the podcast going.

🌍 Explore more of my work
If you’d like help with private podcasts, LinkedIn strategy, MemberVault, or simplifying your digital marketing, you’ll find everything on my website, including ways to work with me.

All the relevant links are below.

Thanks again for listening, and I’ll see you in the next episode.