078: Stop Wasting Free Services: Use Google Reviews to Build Your Esthetician Business

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Ever wonder why your model treatments aren't filling your appointment book? It might be because you're focusing on the wrong return. While most estheticians chase fleeting Instagram mentions that vanish in 24 hours, the real gold lies in Google reviews—your permanent, trust-building, client-converting asset that works tirelessly while you sleep.

Google reviews serve as your 24/7 marketing billboard. When your dream clients—those skincare-loving women in their 30s and 40s with disposable income—hear about your services, they don't immediately book. Instead, they Google you first, scanning your stars and reading what others have to say. Research shows 93% of consumers read online reviews before making decisions, and 48% trust them as much as personal recommendations from friends or family. That's powerful social proof that can't be matched by social media exposure.

Beyond building credibility, these reviews significantly boost your SEO. Google determines local search rankings based on relevance, distance, and prominence—and reviews directly influence your prominence. A business with 100 thoughtful reviews will consistently outrank competitors with only 10, even if offering identical services. Each new review pushes your business higher in search results, increasing visibility and bringing more clients through your door.

Don't fall into the trap of thinking you're "losing money" by offering free model treatments. When exchanged for a quality Google review, that single session could generate thousands in revenue over time through new clients who discover and trust you based on that review. It's not just about collecting stars—it's about building a narrative that sells your services even when you're not actively marketing. Start requiring Google reviews from your models, make the process simple, and watch as your business grows through the compounding effect of client trust and search visibility. Remember, you don't need 10,000 Instagram likes—you need 10 raving Google reviews that actually convert to paying clients.

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Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com