073: Turn Your Treatment Room Into a Retail Goldmine: Boutique Sales Tips for Estheticians

Send us a text

Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.

• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)
• Exploring unique retail options beyond traditional skincare products
• Using storytelling techniques to create natural, non-pushy sales opportunities
• Creating visual displays that help clients see themselves using products
• Building displays as lifestyle vignettes rather than by product category
• Starting small with just $100-200 investment in select retail items
• Finding products with higher margins than traditional skincare lines
• Including unexpected items like hair accessories, robes, or specialized beauty tools
• Understanding that multiple income streams create financial stability

Download Emily's free startup formula for estheticians at boutiquetrainingacademy.com/kari

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com