071. How to Leverage Video Marketing to Drive B2B Demand
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071. How to Leverage Video Marketing to Drive B2B Demand
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In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution.
0:00 The Rise of Video Marketing in B2B
10:07 Understanding the Conversion Funnel
19:59 Video Strategies for Funnel Stages
23:50 The Power of Video in B2B Marketing
25:11 Creating Pillar Content
30:54 Getting Started with Video Production
38:38 Key Takeaways
🔗 Episode Resources:
- Learn more about B2B demand generation → https://www.boundify.io/blog
- Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand
📞 Book a Free Strategy Call:
https://www.boundify.io/lets-talk
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👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/