051-How to Scale a Service Business: Craig Zeigler's Journey from One Truck to a Thriving Team

What does it take to build a thriving business that runs like a well-oiled machine without losing sight of your people?

In this success story, we hear how one entrepreneur turned a one-man lawn care startup into a multi-location operation built on faith, family, and smart systems.

In this episode, Steve Burton sits down with Craig Zeigler, founder of Agronomic Lawn Management (ALM), a Virginia-based business that has grown steadily for more than 25 years by focusing on leadership, education, and trust.

Steve and Craig discuss:

• How a golf course setback sparked a new business idea

• The early grind, from flyers to long days and "working scared"

• Investing in growth and mentorship through strategic consulting

• How structure, process, and people fuel scalability

• Building culture, faith, and financial wisdom into the workplace

• Letting go of control and empowering your team to lead

• And more!

Resources:

• Get your free personalized report at www.scaletosell.com/value

• Unlock your business's potential with our free Scale to Sell self-assessment

• Book your free discovery call with us today!

Connect with Our Team:

• Website: Scale to Sell

• [e-mail]

• LinkedIn: Scale to Sell

• Facebook: Scale to Sell

• YouTube: Scale to Sell

• Instagram: Scale to Sell

Connect with Adam Burton and Steve Burton:

• LinkedIn: Adam Burton

• LinkedIn: Steve Burton

Connect with Craig Zeigler:

• LinkedIn: Craig Zeigler

• LinkedIn: Agronomic Lawn Management

• Agromatic Lawn Management (ALM)

About Our Guest:

Craig Zeigler is the founder and president of Agronomic Lawn Management (ALM), a leading lawn care company serving Southeastern Virginia for more than 25 years. With a background in turfgrass management and a business built on faith, education, and trust, Craig has grown ALM from a one-man operation to a multi-location success story. His philosophy, "We grow, we don't mow," reflects his passion for excellence, client service, and developing people who take ownership of their work.