050 - Meeting People Where They Are: A New Season of Focus

In this episode of Building a Life and Business Together, Stephanie and I open up about what’s been happening in our personal lives and in our business. We start lightheartedly, talking about her excitement for an upcoming Taylor Swift release in theaters and our family’s long-standing tradition of attending Homearama. We even share a bit of our everyday banter, complete with neighborhood interruptions, geese crossings, and pizza talk.

From there, the conversation takes a deeper turn. I reflect on the past couple of years in our business, specifically the financial ebbs we’ve experienced, the choices that led us here, and the lessons I’ve learned along the way. I share candidly about my journey of shifting focus, experimenting with how I show up, and the impact that my spiritual exploration has had on my audience and income.

Stephanie and I discuss the reality of walking through a long ebb season, what it’s taught us about authenticity, and how it’s led me to make a major decision: I’m shifting my professional focus back to the core audiences who first connected with my work, successful entrepreneurs, those in the struggle of building, and aspiring business owners.

I unpack the importance of product-to-market fit, why I’ve decided to lean back into practical, actionable business strategy and mindset coaching, and how this change doesn’t mean abandoning depth or authenticity. Instead, it means meeting people where they are and guiding them from there.

This episode is part behind-the-scenes reflection, part real-time pivot, and part encouragement for anyone who’s navigating seasons of transition in their own work. If you’ve ever wrestled with clarity, messaging, or wondering how to serve people in a way that connects, I think you’ll find this conversation both relatable and inspiring.