0410 - Stop Chasing Leads and Start Creating Experiences

In this episode of Not Your Average CEO Lifeline Podcast, hosts Danielle Cuomo, MBA, and Nicole Gallicchio-Elz sit down with Vance Morris, former Disney Leader turned successful entrepreneur. From working security at a birth control factory to leading at Disney, going bankrupt, cleaning carpets, and ultimately building a thriving business, Vance’s story is one of resilience, reinvention, and creating unforgettable customer experiences.

Vance opens up about the true power of focusing on customer experience, not just chasing leads, and why businesses that shift from being commodities to creating memorable moments win in the long run. Drawing lessons from his time at Disney and his own entrepreneurial journey, he shares practical strategies for controlling pricing, boosting profitability, and growing sustainably by keeping existing customers engaged.

💡 What We Cover:

• Why competing on price is a losing game and what to do instead.

• Disney’s formula for creating memorable experiences in even the most mundane tasks.

• The real math of growth: $126 to acquire a new client vs. $22 to market to an existing one.

• How an 80/20 customer ratio fuels Disney’s profitable growth (and can fuel yours too).

• The importance of shifting from chasing leads to designing experiences.

Top Takeaways for Leaders & Entrepreneurs:✔️ Stop racing to the bottom with pricing: Differentiate with value and experience.✔️ Existing clients are more profitable than new leads: Focus on retention.✔️ Small shifts in customer touchpoints can create big loyalty.✔️ Building experiences around your business creates control and sustainable growth.

Why This Matters:Vance reminds us that growth isn’t about constantly chasing more. it’s about creating experiences that keep customers coming back and building a business model that thrives on retention, profitability, and value. His formula blends Disney-inspired strategies with hard-won entrepreneurial lessons, offering actionable insights for entrepreneurs, CEOs, and service-based businesses alike.

Closing Thoughts:Don’t be a commodity. Don’t compete on price. Build an experience your customers can’t wait to pay for.

📌 CTA:Take a look at your own business model: Are you focused on chasing leads or creating experiences that keep customers loyal and profitable?

✨ This episode is brought to you by Virtual Assist USAHelping CEOs and business owners streamline operations, get more done, and grow faster with the right support in the right roles.

🔗 Connect With Us on LinkedIn:👤 Nicole Gallicchio – linkedin.com/in/nicolegallicchio👤 Danielle C. – linkedin.com/in/djc287

🔗 Connect with Vance Morris:🌐 Website: wow52ways.com👤 LinkedIn: https://www.linkedin.com/in/vancemorris/