04. The political brand

“In power” and “in charge” have seemingly become horrendous phrases to indicate someone who illicitly occupies an arbitrary position. If we were to consider political parties as brands (which they actually are), then we would be looking at a monumental lack in brand loyalty. But is there somewhere around the world a political brand that is trying hard to reconnect to their electoral basis? Of course there is. Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Learn more by visiting www.human-brands.org