03 Cashflow Survival Guide

Cashflow is one of the most common reasons small businesses struggle—not because they’re unprofitable, but because money doesn’t move at the right time.

In this episode, Carl takes a practical look at how cash actually flows through a business—from incoming revenue to outgoing expenses—and why timing, not just totals, is often the key to survival.

Part 1 breaks down the mechanics of cashflow: how it differs from profit, what typical problems look like across retail, service, and B2B businesses, and how to spot early signs of trouble.

Part 2 offers practical strategies for managing and improving cashflow—covering invoicing, payment terms, forecasting, buffer planning, and ways to reduce pressure in lean months.

This is a straightforward guide to understanding how money moves—and how to keep your business stable when things get tight.