#026 - Reacting To Brand Merch Strategies!

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In this episode of Promotions Playbook, Pascal discusses the significant environmental issues surrounding corporate swag and gifting, highlighting that 11.3 million tons of gifts end up in landfills each year due to a lack of thought in their usability and practicality. He emphasizes the importance of functionality in promotional products and shares insights into how Caterpillar excels in their merchandise strategy. Pascal encourages businesses to consider their customers' lifestyles when selecting products and underscores the impact of packaging on the overall experience. The episode includes a quick cheat sheet of common box styles and packaging terminology to help listeners elevate their brand through thoughtful promotional strategies.

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Timestamps:

00:00:00 - Introduction

00:01:09 - The Importance of Packaging

00:02:34 - Summer Promo Merchandise Ideas

00:03:26 - Connecting Brands to Fun Experiences

00:04:03 - Nostalgic Products for Target Audiences

00:04:31 - Quality Over Quantity in Corporate Swag