#024 - How To Make Company Swag That Doesn't Suck 🔥✨

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In this episode of Promotions Playbook, hosts Will Campbell and Pascal Wieder delve into the essential strategies for creating effective merchandise that resonates with customers. They emphasize the importance of prioritizing your product over branding, especially when you’re just starting out. The duo encourages listeners to engage directly with their customers to understand their needs and preferences, suggesting methods like newsletters and limited edition offers to gather feedback. They also discuss practical considerations for product selection, highlighting the need for quality and practicality in promotional items.

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Timestamps:

00:00:00 - Introduction

00:00:00 - Product First, Branding Second

00:01:07 - Creating Merch That Resonates

00:02:45 - Understanding Your Audience

00:05:27 - Designing for Impact

00:07:47 - Building a Successful Merch Portfolio