023: Interior Designer Is a Business Strategy, Not a Luxury

In this episode of Hospitality Design Talks, designer and host Rachel Larraine Crawford breaks down why hiring an interior designer isn’t a nice-to-have—it’s a core business strategy for hospitality owners. From saving time and avoiding costly mistakes, to translating your brand into a sensory guest experience, Rachel shares the top reasons bringing a designer onto your team can directly impact your revenue, reviews, and repeat guests.

She also pulls back the curtain on one of her recent projects, Aura Gardens, where she designed the brand and the space from the inside out, down to custom watercolor wallpaper and bespoke table colors, all aligned with the guest experience and the owner’s vision.

If you’ve been wondering whether working with a designer is “worth it,” this is your sign.

Links:

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Have a Design Dilemma? Ask Me Directly!

I want to hear from you! My ‘Ask a Designer’ Hotline is open. Have a question about food service design, kitchen efficiency, or creating intentional hospitality spaces? Leave me a voice message, and I might feature your question in an upcoming episode.

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