023: AI-Powered Marketing: Highlight Your Teachers and Attract Students

Showcasing the incredible personalities and talents of your teachers is key to elevating your studio's online presence and attracting new students. In this episode, we dive into AI-powered marketing strategies, such as social media takeovers, personalized newsletters, and engaging video content, to help you highlight your team and build genuine connections that foster a vibrant studio community. Teacher Takeovers on Social Media

• Let teachers show their personalities and quirks on social media.
• Focus on unique aspects, like vintage concert posters or personal hobbies (e.g., knitting, running).
• The goal is to humanize the teacher and foster community connections.

Newsletters to Humanize Teachers

• Share personal stories alongside professional achievements to connect with students.
• Use fun facts or hobbies to make the teacher more relatable.
• Highlight transferable skills that make teachers well-rounded individuals.

The Power of Video Content

• Short video clips like quick tips or fun behind-the-scenes moments.
• Teachers showcasing their expertise through mini tutorials.
• Personalized videos with quirky or casual elements to keep things fun.

Testimonials and Teacher Spotlights

• Encourage students to mention specific teachers in testimonials.
• Showcase teachers’ unique teaching styles and strengths.

Content Collaboration

• Allow teachers to create some of the content themselves (e.g., mini tutorials, practice challenges).
• Increases authenticity and helps engage both teachers and students.

Celebrating All Wins

• Highlight teachers’ personal achievements outside of music (e.g., pottery, baking).
• Shows dedication, patience, and passion—qualities important for teaching.

Building Community

• Celebrating teachers builds a supportive, appreciative studio culture.
• Happy teachers lead to happy students and a thriving studio.

Want to see how you can use AI in your studio?

• Click here to SUBSCRIBE and get your first taste of how AI can support your teaching journey.

About Tara Wright Tara Wright is an Education and Operations Director, Creative Strategist, and Music Educator who helps music educators transform their teaching studios and businesses through innovative strategies, clear processes, and actionable tools. Known for her no-fluff advice, Tara blends creative thinking with real-world solutions to make complex systems simple and effective. With over 20 years of teaching experience and 10+ years in operations management, Tara brings expertise in branding, copywriting, and process improvement to the music industry. She has overseen the creation of impactful content, from managing digital media platforms to developing professional training materials. Tara’s work inspires music educators to build thriving studios while balancing creativity with practicality. Tara’s certifications include Google Project Management, Google Workspace Administration, and Google E-commerce Marketing. She also holds degrees in photography, music education, genetic engineering, and marketing, which fuel her unique approach to problem-solving and innovation. When not optimizing workflows or mentoring teams, Tara raises ostriches, Great Danes, and other two- and four-legged friends on her farm near St. Louis. You’ll often find her taking her Jeep off-road or exploring a new hobby because learning is her ultimate joy. Tara’s advice is grounded in...