020: Spring Spruce Up: 3 Years In, Here’s What I’ve Learned

In this solo episode, host Rachel Larraine Crawford pulls back the curtain on one of her favorite community-driven events: ASID San Diego’s Spring Spruce Up. Now in her third year of participating, Rachel shares how this one-hour consultation event has helped her generate real leads, deepen community ties, and give back in a meaningful way.

Whether you're a seasoned designer or just stepping into the field, this episode is packed with practical advice for making the most of your Spruce Up experience—from tools to bring, how to prep, and the key to turning consultations into long-term clients.

What You'll Learn:

1. What the Spring Spruce Up is (and why it matters)
2. Rachel’s tried-and-true prep and follow-up strategy
3. What types of consultations to expect (spoiler: it’s not all paint picks!)
4. How AI tools like Plaud can streamline your follow-ups
5. The power of bringing students along for the ride

Key Takeaways:

1. 20% of Rachel’s consultations have turned into full projects
2. Following up within 24 hours makes all the difference
3. Tangible tools like paint kits and business cards go a long way—especially with older clients
4. Recording your sessions (with permission!) can simplify your follow-up workflow
5. It’s a fundraiser—but also a powerful lead generator

ASID Spring Spruce Up Requirements:

1. Must be an ASID member in good standing
2. Minimum of 3 years of professional design experience
3. Available March 1 – April 31, 2026
4. Sign up deadline 1/31/26
5. Sign up link.

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