#020 - Here’s How We’d Pitch a Merch Campaign for Your Business! 😎 🔺
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In this episode of Promotions Playbook, host Will and Pascal dive into a new series focused on innovative merchandise strategies, specifically tailored for small breweries. Joined by Sophie, they explore how breweries can leverage their distribution networks with bars and pubs to identify customer pain points and create effective merchandise campaigns. The discussion highlights the importance of understanding cost points and how physical products can guide consumers toward making purchases. With insights on upselling and brand building, the episode provides actionable ideas for breweries to enhance their merchandising efforts and achieve a strong return on investment.
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Timestamps:
00:00:00 - Introduction
00:01:57 - Merch Strategies for Upselling
00:03:31 - Impact of Size on Merch Strategy
00:05:25 - Coffee Roasters' Merch Opportunities
00:07:30 - Building Relationships Through Distribution
00:08:42 - Gaining Customer Data from Retail Partnerships