020 | From Burnout to Breakthrough: How Joe Riggio Built a Thriving Fitness Empire

In this episode of the MTB Performance Project, Mickey sits down with Joe Riggio, co-founder of Varsity House and Business of Strength. Joe share his evolution from being a passionate strength coach to mastering the business side of fitness, emphasizing the critical shift from coach to entrepreneur. He discusses the hard lessons learned—like the importance of marketing, financial management, and leadership—while growing a thriving fitness business. From nearly going out of business twice to scaling multiple locations, Joe provides invaluable insights on transitioning from the gym floor to the boardroom. Whether you're a gym owner, coach, or entrepreneur, this episode is packed with actionable advice on navigating the challenges of business growth while staying true to your mission.