02. The territorial bond

This week's episode is about the broken bond between territories and sports. A breakup that has lead to a 40% drop of audience in Italy over the last year. But what are the causes? What are the possible solutions? Nike had a pretty good idea with its CityConnect series for the MLB. But will this be enough? Venezia FC, after 19 years of absence from the SerieA, has brought a fresh breeze to the market. Their effort gives hope for a more human future in the industry. Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Learn more by visiting www.human-brands.org