#02 - Phase Gate - With Zod Mehr & Karl Bredemeyer

In This episode you will get to know the advantage of the fiscal process and which best applies to the product of the process. We'll hear how Apple generates its ideas and would help develop such amazing products as the iPhone or the iPad. We'll find out what you should ask your customers when you develop your product. In addition, you will get to know why Nokia thought that Apple's iPhone would not be a success, why Intel was a driver of innovation for HP, Lenovo and Dell in the 2000s.