#017 Venture Clienting in Asia, Lufthansa, Sidne Yeo

In this episode, Christian Hüttenhein speaks with Sidne Yeo, Head of the Lufthansa Innovation Hub in Asia. As the link between a traditional European corporation and Asia's thriving startup ecosystem, Sidne offers invaluable insights into digital transformation, cultural nuances, and emerging trends. This engaging conversation delves into global innovation strategies, the power of cross-cultural collaboration, and the opportunities Asia presents for European businesses. A must-listen for those eager to look beyond their own horizons and understand the future of international business.

Takeaways:

• Sidne Yeo has a diverse background, having lived in multiple countries.

• Lufthansa Innovation Hub focuses on partnerships with local startups.

• Cultural awareness is crucial for effective communication in global business.

• The APAC region is rapidly growing in the digital sector.

• Understanding local consumer behavior is essential for success.

• Venture clienting is a new focus for Lufthansa's innovation strategy.

• The team in Singapore is small but aims to grow and innovate.

• Future trends include super apps and digital payments in Asia.

• Curiosity and cultural exploration are key for personal growth.

• Southeast Asia's economy is thriving compared to Europe post-COVID.

Chapters

00:00Introduction to the Conversation

05:43Partnerships and Projects in the APAC Region

11:28Cultural Differences in Business Practices

16:38Navigating Innovation Tools: Venture Clienting and Building

22:37Exploring New Avenues: Entertainment and Marketing Strategies

28:26Career Advice for Aspiring Professionals

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Mehr über Christian Hüttenhein:

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