014: A Sales Manager’s Path into the Design Industry with Ximena Harmer

In this student-focused episode of the Interior Design San Diego podcast, we sit down with Ximena Harmer, a sales manager and active ASID San Diego industry partner, to talk about what it really looks like to build a career on the sales side of the design world. Ximena shares how she found her way into the industry, what designers actually look for in product reps, and how students and emerging professionals can start building relationships now that will support them for years to come.

If you’ve ever wondered how industry partners fit into the design ecosystem—or how to show up confidently at your next ASID event—this conversation is for you.

Meet the Guest: Ximena Harmer

With over 12 years of experience in the Kitchen and Bath industry, Ximena Harmer has developed a true passion for cabinetry and carpentry. Specializing in custom designs, she’s worked on high-profile projects, including national media campaigns with major home improvement networks. Ximena has found her perfect role as a Sales Manager at the Home Depot Design Center, where she leads a team of product partners to help builders and designers bring their clients’ dream spaces to life. Whether it's finding the perfect product for the project or providing expert guidance, Ximena combines her deep industry knowledge with a personal commitment to making every renovation project a success.

In This Episode, You’ll Learn:

• What a Sales Manager Actually Does in the Design World
• How Ximena supports designers, firms, and projects—and why strong relationships between designers and reps are so important.
• How Students Can Confidently Connect with Industry Partners
• Practical tips for reaching out on LinkedIn, following up after events, and starting conversations even if you feel “too new” to the industry.
• Making the Most of ASID San Diego Events
• Why showing up—whether it’s a monthly meeting or the holiday party—can be a game changer for your network and career growth.
• Balancing Career, Community, and Home Life
• Ximena shares how being a parent influences the way she chooses events, manages her time, and gives herself permission to be present where she is.
• Networking for Introverts (and Real People)
• Simple, doable ways to connect that don’t require being “on” all the time or knowing everyone in the room.

Connect with Ximena

Ximena invites listeners to connect and continue the conversation:

• www.linkedin.com/in/ximena-harmer

About our Student Host, Theresa Staine:

From an early age, I knew I was destined for a creative path. As a child, I loved sketching and painting landscapes, and that early love for art naturally grew into a passion for design.

My journey into interior architecture has been one of both risk and reward. Before entering the design world, I spent a decade in New York City building a successful career as a buyer for major retailers. While that experience strengthened my business sense and attention to detail, I always felt a creative pull that couldn’t be ignored. Returning to my artistic roots, I decided to pursue my master’s degree in Interior Architecture at the Academy of Art University, where I’ve found a true sense of purpose.

I’m deeply passionate about using design to support healthy urbanism, community development and sustainability. I enjoy creating spaces that inspire connection, encourage movement, and foster well-being. As an active individual who values a healthy lifestyle, I believe thoughtful design can profoundly influence the way we live, work, and thrive.

Continuing to learn and grow in this field excites me every day. My goal is to combine my creative vision, design education, and business background to make a lasting impact...