013: Designing from the inside out

In this solo episode of Interior Design San Diego, host and designer Rachel Larraine Crawford speaks directly to the ASID San Diego community about what is unfolding in the chapter and what it really means to build a brand that feels as good as your best designed space.

Rachel opens with exciting chapter announcements for the year ahead including travel, study, and community events then guides you into a heartfelt conversation about brand, intuition, and identity as a designer. She also shares details about her live workshop, Designing From The Inside Out Build Your Brand With Soul Style And Intuition, happening this evening at Pacific Sales in San Diego.

This episode is a gentle warm up for the workshop and a powerful reflection on whether your brand truly feels like you.

In this episode you will hear

• Current ASID San Diego updates and opportunities for involvement in twenty twenty six

• Details about upcoming chapter programming including education, travel, and celebrations

• Why your brand is more than a logo, color palette, or social grid

• How branding functions as an energetic imprint that people feel when they experience your work

• Rachel's personal story of shifting from a safe generic brand to one that reflects her moody magnetic spiritual style

• Three reflection questions to help you reconnect with your design identity and values

• An invitation to craft a brand that feels like your favorite outfit and your favorite room at the same time

• What to expect from the Designing From The Inside Out workshop and who it is perfect for

Reflection prompts from the episode

You may want to journal on these questions after you listen

• When someone walks into a space you designed and it is working perfectly, how do you want them to feel in their body

• When someone works with you as a client, what do you want to be known for beyond the deliverables

• What parts of you have you been hiding or toning down in your brand

Events and links mentioned

ASID San Diego Big Holiday Bash

Wednesday December 17 at 5pm

Location MSI Surfaces Miramar Road San Diego

Note Tickets must be purchased in advance there are no tickets at the door

• ASID member health insurance program: Open enrollment for the twenty twenty six plan year runs from November 1 through December 15

Design Gems trip to Milan - April 19 through April 25 2026

Includes Salone del Mobile marble quarries in Carrara time in Florence and exclusive workshop visits

Tickets here

Workshop Designing From The Inside Out Build Your Brand With Soul, Style And Intuition

Thursday December 4 2025 at 5:30pm

Location Pacific Sales San Diego

Registration link

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