012: Scaling an Influencer Brand Globally: The Pasnida Beauty Story

Join Simon de Raadt and Dayu Yang as they explore the rapid globalization of a Thai beauty brand led by influencer Pasnida. Learn how strategic shifts in production and global fulfillment from China propelled the brand to international markets. This episode expounds on the nuances of creator-led brands, the makings of successful marketing strategies, and the intricacies of scaling a business globally. Hear practical insights on adapting to market changes, leveraging partnerships, and building impactful customer relationships. Don't miss out on the transformative story of Pasnida Beauty.

You can find show notes and more information by clicking here: https://bit.ly/4gcVE3T

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