011 - Store Grouping Part 2: Enhancing Your Strategy for Grouping Stores

In this episode of the KIVALUE Retail Technology Podcast, Christoph Gräber, Dr. Lutz Kämmerer, and Giorgio Loiodice dive into the essential topic of store clustering. They discuss its role in retail planning, advanced clustering approaches using algorithms like K-means, and the importance of integrating e-commerce and external data. The conversation also covers customer segmentation, data-driven decision-making, and the benefits of outsourcing store clustering to enhance retail efficiency.