01. Thin Wild Mercury: TikTok’s Fave Indie Perfume (w/ Perfumer Cathleen Cardinali & SURPRISE GUEST!)

In this episode, I chat with Thin Wild Mercury perfumer and founder Cathleen Cardinali! Cathleen is a self-taught, indie perfumer whose first collection, titled, “The Los Angeles Collection” has had incredible success, and includes unique unisex fragrances evocative of different iconic LA neighborhoods and spots. And surprise: we get a bonus cameo from TWM’s co-founder, creative director, and Cathleen’s fiance (!), Anthony Polcino. We talk about how they source inspiration for their fragrances and packaging, their backgrounds prior to perfume, what it’s like being in business with your SO, some juicy reveals on the upcoming New York collection, and how they transitioned Thin Wild Mercury into a full-time business. And you best believe, we got Perfume Room listeners that sweet, sweet discount code. Also, today's Perfume 101 is all about skin scents! DISCOUNT CODE: Use code "perfumeroom" at checkout for free shipping on all orders! (Limit one per customer; US shipping only) WEBSITE: www.shopthinwildmercury.com TIKTOK & IG: @thinwildmercury FOLLOW PERFUME ROOM/EMMA: IG: @perfumeroompod @emmavern TikTok: @emma_vern Get a custom perfume consultation with Emma: https://heyhero.com/influencer/Emma-vernon PERFUMES MENTIONED: Emma's Scent of the Day: Precious Liquid Neroli Musk x Montale Intense Cafe TikTik Q: Clean Skin Ambre Blends Ambre Narciso Rodriguez Narciso Poudree Lake and Skye 11 11 Tiffany & Co. Sheer Interview: Aesop Hwyl MFK Baccarat Rouge 540 Thin Wild Mercury Laurel Canyon 1966, Zuma 1975, Chateau 1970, Whisky 1969, 34 Bohemian Cafes

lovely perfume, lovelier conversation

I loved Emma's wit and humor, mixed with Cathleens insight and background coming into perfume making somewhat blindly. as someone who wants to dabble in perfumery making (and wearing) this episode is not one you want to miss!