01 - Profit Isn’t a Luxury... It’s a System

Most people think of accountants as necessary evils; cold calculators of taxes owed and deductions missed. But in this episode of Sage Against the Machine, Joe sits down with financial coach and accountant Moe Mustapha to blow up that stereotype.

They explore what it means to create a judgment-free space around money, why most business owners are operating on emotional autopilot, and how the Profit First system can transform not only your books, but your mindset. Whether you’re running a multimillion-dollar business or filing personal taxes at the last minute, this is a vulnerable, empowering, and deeply human conversation about learning to actually own your finances.