005: How to Use your Brand Strategy to Grow your Business

Your brand strategy is like a secret weapon for your business — it defines the value you offer, who needs it, and why they should pick you over your competition. In this episode, we cover the basics (what exactly IS brand strategy?), as well as how to define yours. We also talk about how branding is a surprisingly emotional journey, the difference between you & your brand, and how to know if your branding is effective. Oh, and we also created a free Brand Positioning Statement template for you to download. Enjoy!

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