005: How to Ditch SEO Word Salad & Craft a 30-Second Elevator Pitch That Connects

In this episode, I break down how to craft an elevator pitch that’s clear, heart-led, and memorable. Hear how I guided a client who was stuck in word salad mode and learn how we reframed her pitch using what I call the umbrella story.

And find out what happened when I was asked to give my dream elevator pitch—to Sylvester Stallone. (Because sometimes the clearest way to teach story is to tell one.)

If you’ve ever fumbled your pitch opportunity or just want to make sure you’re ready when it comes, this episode shows you how to get ready and lead with story.