003: Sentiment Analysis for Pharma Marketers

Sentiment Analysis for Pharma Marketers: How Patient Voices Are Shaping the Future of Medicine

In this episode of My Pharma Book Reviews, we explore how sentiment analysis is transforming pharmaceutical marketing, competitive intelligence, and even drug development itself.

Drawing from real-world examples, this discussion explains how patient and healthcare professional conversations—shared openly on social media, forums, and professional platforms—are being analyzed to uncover unmet needs, improve product design, refine messaging, and guide strategic decisions. We look at how sentiment analysis goes beyond “positive” or “negative” opinions to understand why people feel the way they do, and how these insights are influencing everything from R&D priorities to market positioning.

Rather than focusing on tools or promotion, this episode reflects on a deeper shift: moving from one-way communication to a model in which patients and clinicians actively shape the future of medicine.

Educational & Ethical Disclaimer (Apple-Safe)

This podcast is provided strictly for educational and academic discussion. It does not offer medical advice, prescribing guidance, therapeutic recommendations, or promotional communication. Any references to companies, brands, therapies, technologies, or markets are for analysis and learning purposes only. No affiliation, endorsement, sponsorship, or commercial intent is implied.