0 to 2000 Users in 5 Months, Joseph Lee Breaks Down the Supademo Launch

Joseph Lee started his entrepreneurial journey at 15, flipping electronics on Craigslist to fund his education. Today, he’s the founder and CEO of Supademo, a fast-growing platform that’s transforming how teams create interactive product demos.

In this episode of Off to the Valley, Joseph shares how he went from dropping out of university to launching Supademo and landing over 2,000 users in the first five months. We unpack:

• How doing things that don’t scale built momentum early on
• Why “launch” is a mindset, not a moment
• Building a PLG motion that actually works
• Why he chose not to raise funding (yet)
• Lessons from New York vs. Vancouver for ambitious founders
• The underrated power of boring B2B SaaS

We also delve into his decision-making process, hiring practices, and his perspective on the Canadian startup ecosystem.

Whether you’re early in your founder journey or scaling your second startup, this episode offers grounded insights from someone who’s building with heart, clarity, and conviction.